Daily Archives

February 13, 2018
  • Instagram Tests Screenshot Warnings for Stories

    Image credit: Thomas Trutschel/Photothek via Getty Images This story originally appeared on Engadget Instagram is borrowing another feature from Snapchat, although this is one you'll definitely appreciate if you value your privacy. The social site has confirmed to TechCrunch that it's testing a screenshot warning system for Stories. If you're in, you'll get a notice that Story creators can see the screenshots you take. You won't get an alert with each screenshot when you're the creator, but you will see that people took screenshots when looking at your viewer list. There's no word on whether this will be a widely available feature. If this does roll out, however, it could encourage Story creation among those who'd otherwise hesitate to hit the record button. Stories on services like Instagram or Snapchat are alluring in part because you can share moments from your day without leaving a permanent public record. The alert system could discourage creepers from getting around that restriction to take embarrassing screenshots, and could help you spot abuse that you'd otherwise miss. PSA: How you get notified on Instagram when someone took a screenshot of your Stories pic.twitter.com/Iua2QeyskF — iz reading On the Edge of Scandal ? (@readbyher) February 11, 2018
  • How to Differentiate Your Brand With Customers Who Crave Experiences

    For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels that unites the best practices of hotel operators and institutional investors to effectively underwrite and execute investments in the lodging space. The hotel industry is currently transitioning from a brand-centric to experiential world, meaning each customer experience needs to be long-lasting and special. Click play to find out more about how Bonthala is differentiating his hotels in a transitioning industry. Watch more videos from BizCast on its YouTube channel here. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Click here to become a part of this growing video network. Conversation BoldItalic Text size Small Normal Large Numbered listBulleted listQuote Formatting Add Photo Add animated GIF Post TermsPrivacy Add Spot.IMAdd Spot.IM to your site
  • Grandparents Love Facebook, Teens Not So Much

    Image credit: graphicstock This story originally appeared on PCMag Think you're hip like a teenager? If you spend a lot of time on Facebook, think again. According to a report from market research firm eMarketer, teens are leaving Facebook faster than expected as older users embrace the social network. The firm predicts that Facebook will lose 2 million users ages 24 and younger in 2018. Facebook is still growing, but "older age groups" are driving that trend, eMarketer wrote. This year, Facebook is expected to reach 169.5 million U.S. users, up less than 1 percent from 2017. But at the same time, the number of U.S. Facebook users age 11 and younger is expected to decline by 9.3 percent, the firm predicted, while users ages 12 to 17 decrease 5.6 percent and users between 18 and 24 drop 5.8 percent. Facebook recently started targeting younger audiences with Messenger Kids, its first app built specifically for children. But that app has drawn criticism from child advocates and experts, who argue it will "undermine children's healthy development." The photo-sharing service will add 1.6 million users ages 24 and younger this year, while Instagram's total user base is expected to increase 13.1 percent to 104.7 million in 2018, the firm predicts.
  • You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

    When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. Have you ever seen a restaurant kitchen? There are so many different tools, and a chef’s success depends on his ability to correctly use each and every one of them — from the “big guns” like grills and ovens to often-overlooked accessories like peelers and skimmers. Just like a chef, a content marketer has a variety of tools at his disposal that help him build an audience. Next, craft your art When I put on my (figurative) chef’s hat, I always strive to make my meals as creative as possible, especially with plate presentation. A good chef makes sure the plate isn’t too heavily weighted on one side or overcrowded in general. The result is a positive, lasting impression Let’s think about balancing technique and artistry in terms of eating a meal. Would you rather eat a delicious entrée that looks awful on a plate, a disgusting dish that looks exquisite, or one that is both presentable and tasty? A complete content marketing package is both technical and artistic.
  • 15 Apps and Tools for Social Marketers on the Go

    Hootsuite Mobile Best for: Managing social networks Hootsuite Mobile gives you the flexibility to manage your social projects and collaborate with your team while on the go. Whether you need to make a last-minute edit to a social post or monitor customer conversations away from your desk, Hootsuite Mobile can help. Hootsuite Enhance Best for: Image editing and effects Hootsuite Enhance is a photo editing app for iOS that allows you to edit and share photos on social. Canva Best for: Image editing and design templates Canva has a photo editing app for iOS that allows you to edit photos, add text, stickers, frames and effects to your social media photos. You can share photos directly to social or through a social media management tool. If you post a lot of branded content on Instagram, this may become your go-to app, allowing you to turn any photo into an Instagram-ready post. You can easily edit clips, add titles, transitions, slow motion effects, and audio to create high-quality social video on the go. Quik Best for: Editing live-action or GoPro videos If you take a lot of live action videos for your brand, then Quik for mobile is a great video editing tool. Asana Best for: Team collaboration and productivity When you’re working on a social campaign with multiple team members, it’s important to assign roles and responsibilities to make sure projects get done. With the Asana app you can create tasks, add documents and due dates, assign roles, and have conversations around the project.
  • 10 Ways Universities Can Use Facebook to Market to and Connect With Students

    We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni. Share news, achievements, and milestones A great, easy way to get started with using Facebook for your university is to share news about the university, such as achievements of students and professors and milestones of the university. To list a milestone on your university’s Facebook Page, click on the three dots below the Page cover photo and select “Create Milestone”. Besides “Reviews”, click on “Settings”, toggle the “Show Reviews” option, and hit “Save”. If you would like to create Facebook Groups for the students in your university, here’s our guide to help you get started. Once you have created your event page on Facebook, there’s a “Boost Event” button that’ll allow you to advertise your event. Rather than having one Facebook Page for the entire university, it’ll be more appropriate (and more fun) to have a Facebook Page for each group. Connect with alumni through Facebook Pages or Groups We’ve talked a lot about marketing to prospective students and engaging current students. As a recap, here are the 10 ideas I’ve found through my research and from my personal experience at university: Share news, achievements, and milestones Collect reviews from current and past students Provide virtual tours for prospective students Use Messenger to answer inquiries Welcome and bring new students together Curate student-generated content Offer career advice and support Organize and promote university events Create sub-Facebook Pages Connect with alumni through Facebook Pages or Groups What other cool ideas can you think of that social media managers at universities can try?
  • What B2B Brands Need to Know to Succeed on LinkedIn

    “We talk about so many more things,” says Claire Austin, content marketing evangelist for LinkedIn Australia. “There’s no way my parents would’ve discussed things like mindfulness, the psychological effects of working, or the challenge of going back to work after childbirth. And LinkedIn commands a massive 97% of B2B marketers who take social media action, almost double the number reported in 2010. “That says a lot about how people are using the platform and how they see it. For brands, that’s a massive opportunity.” But not every person speaking on behalf of a brand is equally trusted, even on LinkedIn. According to the Edelman report, people trust information and advice given to them by an employee of a company significantly more than they do from the CEO. And people trust people who are “like them” even more than company people. ‘This is for you to be able to build up your personal brand,’ and, ‘Here’s some content to help you do that, and here are some topics you might be interested in sharing.’” Brands don’t use just for content campaigns While most B2B marketers are using LinkedIn, some still use it as an occasional strategy when time, budget, and resources allow, or when there is a big campaign or product launch. “It’s about having an equal balance of understanding what they will consume in their (social media) feed and when it’s right to drive them off platform,” says Austin. “Marketers often think too much about one piece of content.
  • New Research: 35% of Competitive Local Keywords Have Local Pack Ads

    11,000 SERPs: Quick summary For this study, we decided to look at 110 keywords (in 11 categories) across 100 major US cities. We collected these searches as a mobile user with a Samsung Galaxy 7 (a middle-ground choice between iOS and a "pure" Google phone). Confession time – it was originally 10, and then I had the good sense to ask Darren Shaw about the list and realized I had completely left out insurance keywords. Across our data set, roughly 35% of SERPs with local packs had ads. Across industry categories, the prevalence of pack ads ranged wildly, from 10% to 64%: For the 110 individual keyword phrases in our study, the presence of local ads ranged from 0% to 96%. In our data set, 99.7% of local packs had three regular/organic listings, and the rest had two listings (which can happen with or without ads). Finding #3: Pack ads land on Google Despite their appearance, local packs ads are more like regular local pack results than AdWords ads, in that they're linked directly to a local panel (a rich Google result). On my Pixel phone, the Jiffy Lube ad at the beginning of this post links to this result: This is not an anomaly: 100% of the 3,768 local pack ads in our study linked back to Google. It's also more important than ever to get your Google My Business listing in order and make sure that all of your information is up to date. With more than one-third of local packs across the competitive keywords in our data set showing ads, it's time to get your head out of the sand and get serious.

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