The Top Social Media Trends and How They Can Help You (Updated for 2018)
It’s no secret. A large (and growing) component of your potential customer pool are on social media. So including social media in your marketing strategy is a must.
If you want your social media strategy to be successful, you need to keep up to date with the latest trends. That’s why we’ve put together a list of the latest social media trends rocking Facebook and Instagram in 2018.
When you think about the most popular social media platform for business, what website pops into your mind? Most businesses choose Facebook as the main social network for building an audience, spreading the word about their brand, and making online sales.
Let’s find out what is trendy on Facebook in 2018:
Live steam is still here
Broadcasting live videos was launched in April 2016. It has become a must-have trend since then.
While big dogs like Starbucks are pioneers in live videos on Facebook and their results are incredible, small businesses benefit from live streaming as well.
Nowadays more and more brands use live streaming to connect with customers in a more personal way, and users love video content.
Internet users view live streams at 3x higher durations than non-live content.
What does this mean for you?
Your followers crave live content as it helps to humanize your company. Sharing live video content makes users feel as if they are engaging with people who they might know in reality.
The bottom line? Live streaming allows marketers to gain trust. So yes, live video needs to be a part of your visual marketing.
The growth of AR/VR
Augmented and virtual reality is rapidly becoming mainstream with the PokemonGo! App success one key example of this.
According to Statista, the augmented and virtual reality market is expected to reach a market size of 143.3 billion U.S. dollars in 2020.
Thomas Caudell, the person who termed the principle of augmented reality, said: “Maybe AR technology will help spread the information riches to everyone.”
The social media giant, Facebook, knows the importance of this trend, so its team has implemented new camera effects.
Users have an option to try new augmented reality tools for Messenger, and it has become an interactive way to engage your Facebook audience.
Customers crave personalized care a.k.a great customer service, and automated text-based virtual assistants are great helpers when it comes to providing customer support.
Unless you have a huge moderating staff, focus on customized chatbots as they allow brands to provide customers with on-time information without spending much time and money.
Your customers want to get their questions answered professionally, and the faster you do it, the better. Thus, you’d better stay available 24/7 for your customers’ support, and using messenger bots can be a way of doing this, as they send immediate responses.
Plus, now you can customize chatbots to deliver personalized support.
- Reply fast.
- Know customers’ names.
- Make personalized suggestions.
- Collect data to suit needs.
People share personal information on social media, and you can use it to create a personalized message to gain their trust.
A big concern of many marketers is: Will I gain followers on Facebook with the help of free tools? Will I boost organic reach without investing budget?
The short answer is: No.
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