Daily Archives

February 12, 2018
  • 11 Storytelling Lessons That Will Transform Your Content Marketing

    I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. But if you don’t have great stories, you’ll fail. For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Or better yet, learn more from best-selling author and content marketing luminary Jay Baer, who read the book and distilled his favorite storytelling lessons into a nine-minute video. Use the Sludge Report Cut your story in half, see what happens. Perspiration, not inspiration Great stories aren’t a miracle. Culture matters If you want to be consistent, your entire company needs to believe in the power of storytelling. Check it out, and let us know what you think @joelazauskas, @shanesnow, and @JayBaer.
  • The Top Social Media Trends and How They Can Help You (Updated for 2018)

    Nowadays more and more brands use live streaming to connect with customers in a more personal way, and users love video content. Sharing live video content makes users feel as if they are engaging with people who they might know in reality. Users have an option to try new augmented reality tools for Messenger, and it has become an interactive way to engage your Facebook audience. Customized chatbots Customers crave personalized care a.k.a great customer service, and automated text-based virtual assistants are great helpers when it comes to providing customer support. People share personal information on social media, and you can use it to create a personalized message to gain their trust. Moreover, Mark Zuckerberg has outlined the News Feed changes that are waiting for marketers: To make a long story short: do not expect to promote your business on Facebook until you post sponsored posts – and using Facebook advertising tools is a must. The number of Facebook mobile daily active users has reached 1.15 billion people. Instagram stories for marketing purposes. User-generated content (UGC) Did you know that 80% of all online content is user-generated? While most marketers are looking for popular influencers with many followers, micro-influencers have become a new trend on Instagram.
  • Calling George Smiley! My 5 Best Strategies for Spying on Your Competition.

    That's where spying on your competition comes in. Choose the one or two I list that would work best for your situation, and get your spy gear ready today: Strategy 1: Read their websites. If this company couldn’t make PPC work, there was a good chance that I -- working with far fewer resources -- would fail as well. Because I kept an eye on what my competitor was up to socially, I was able to save myself the time and money I’d have otherwise put into my campaign. Strategy 3: Monitor their reviews. Make a note of what your competitors are doing well (because competing based on features they’ve already executed successfully will be more difficult). Again, monitor competitors over time to understand what changes your competitors are making in response to consumer feedback. Of course, there are also competitive monitoring tools you can pay for, whether you’re looking to understand your competitors’ market share, organic search visibility or some other aspect of their business. Just don’t think it’s expensive to do proper competitive research. What other competitor research strategies do you use?
  • How to Sell High-Ticket Items in 2018 With This New Approach to Online Sales

    Image credit: Shutterstock.com If you plan to sell "high-ticket" items this year, you need to change your tune because what used to work won't in the future. Introducing the "Relevancy Funnel" I kept noticing my costs rising and my ROI going down. This began in 2016 when I created the SSF Method, which places your audience into one of three awareness levels: Sidewalk: unaware they have a pain or a problem Slow Lane: aware they have a problem, but unsure what the process is Fast Lane: aware of the process, but unsure of the solution For a while, this was enough, but I soon realized I needed to go deeper -- especially when thinking about how to sell high-ticket items, because for someone to spend $997-plus you need to build trust. These people are often in your slow lane, especially when selling a high-ticket item. Create a simple guide. I have found a guide works best, between 14-23 pages long (a 20-25-minute investment). Just a simple guide that shows them what they need to do, and that if they need further support, you can help. where you prove your process and introduce them to successful case studies. Focus on the invisible ROI If you're selling a $20 guide, this doesn't apply. In time, you will capture their attention and become the go-to expert who offers the only solution to their problem.
  • Why the internet laughs at my face—and other things we learned in 2017

    How it performed: Video views: 132k Shares: 1,051 Link clicks: 2,551 Comments: 353 Likes: 2,402 Why did it work? This helped us gain traction with a specific audience who would appreciate the value of the video.” How we’ve replicated this success: As we saw success with the TED angle, we created a similar social video called “3 TED Talks to Boost Your Creativity.” It wasn’t as successful. How it performed: Link clicks: 14,194 Likes: 1,656 Shares: 477 Comments: 45 Why did it work? This is the holy grail for promoting blog post content on Facebook as you obviously want people to click through to the post, not just comment or share. How we’ve replicated this success: Love them or hate them, the concept of “hacks” work. How we’ve replicated this success: When Instagram content performs well, we reschedule it. “It’s a good example of social data being used to inform event strategies and an example of how all of our content—whether Facebook Live, social videos, social posts, blog content—tends to always be replicated and extended into many different formats throughout the year.” Our top-performing LinkedIn post: In our final post—a successful blog article about LinkedIn etiquette tips—I am faced with the rather odd professional job of explaining why the internet loves to laugh at my face. As you can see above (or from the comments on the post), it is the photograph that helped to make this one of our most successful LinkedIn posts of the year. Schedule your first Instagram post here. As you can see below, it’s easy to analyze different content formats including video, text, photos, and paid social.
  • 3 Easy Ways to Improve Your Videos and Attract More Clients

    In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional about emphasizing them. For example, you know that the setting for your videos is important, but do you have a controlled space with good lighting where you can consistently shoot quality content? You might know that music is important, but you might not know how to utilize it to improve your videos. Click play to learn how you can optimize these aspects and earn a stronger audience. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Conversation BoldItalic Text size Small Normal Large Numbered listBulleted listQuote Formatting Add Photo Add animated GIF Post TermsPrivacy Add Spot.IMAdd Spot.IM to your site
  • 20 Things You Should Know About What It’s Really Like to Be a YouTuber

    LightFieldStudios | Getty Images YouTubers can get pretty personal in their videos, updating their subscribers about the details of their lives in vlogs, giving them a glimpse into their homes and even taking them along on trips around the world. Despite all of this sharing, there’s plenty more to being a YouTuber than meets the average viewer’s eye. A look even further behind the scenes into the lifestyles of YouTube creators reveals various surprising challenges and rewards that come with having a huge following on the video platform. There’s the time investment and equipment it takes to produce and promote content regularly, as well as the social dynamics YouTube stars have to navigate as they interact with fans and become part of a community of peers. Click through to discover how some of the biggest personalities on the platform manage personal and professional relationships, an often demanding schedule and fan base and more.
  • How to Boost Customer Retention With Web Push Notifications

    It is old news that marketers who work on retention marketing see an ROI of up to 15x, compared to the 4 to 6x ROI for new customer acquisition campaigns. This is where Web Push Notifications come in. What are Web Push Notifications? A time-bound notification like a seasonal offer or breaking news doesn’t get delivered late after the offer has expired or the news has become stale. These attributes make it a very effective tool to bring users back to a website. The ones that use push notifications as a gateway of engagement with the website (blogs, news and media websites) Your website might not be an online retail store or a content publishing site. Tell your subscribers what’s new on your website. Share content from the past that new users might have missed or distribute updated content that’s still useful for your loyal readers. Then why do you need web push notifications? Plan your frequency and timing Sending notifications daily makes sense if you’re a News website.
  • The Power of Believing You’re an Artist

    In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in your nature to create, you envision and execute your own projects. You know you’re practicing and building your portfolio, even if others ask you, “What’s the point?” You could let that question drain your energy as you try to explain yourself. You could let it distract you. You could let it stop you. But artists don’t. Food critic Kalen Allen meets Ellen Just a few months ago, Kalen Allen was a honors student at Temple University juggling five jobs: A front-desk worker for the residence halls An Amazon Prime Student Brand Ambassador A marketer for the theater and film department A student standardized patient for the University of Pennsylvania’s medical school A co-host of Temple Talk, a campus talk show On top of all of that, he was making split-screen videos of humorous commentary alongside cooking tutorials. After one went viral, Ellen DeGeneres invited him on her show and surprised him with a business deal to make his “Kalen Reacts” clips for her audience. “Artist” isn’t a superficial label.
  • 8 Upcoming Events to Learn All About Content and Influencer Marketing

    At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective. We’re seeing firsthand, the impact content and influence is having on marketing and have been working with many of the top B2B brands in the world to plan, implement and optimize content marketing programs with highly credible and connected influencers. This presentation by Lee Odden of TopRank Marketing and Alexandra Rynne of LinkedIn Marketing Solutions will help B2B marketers understand the influencer marketing opportunity with Millennials in multiple ways: – Understand influencer engagement models from seasoned brandividuals to rising star Millennials – Bust myths about working with Millennials and how B2B brands can create win/win relationships – Learn from examples of B2B influencer content in action Feb 22: Demand Generation Strategies Summit (BrightTalk) – Online The Confluence Equation: How Content & Influencers Drive B2B Marketing Success Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results. Join Lee Odden to learn from his experience working with brands big and small to develop efficient and effective formulas for influencer content success. – Key opportunities to integrate the best of PR and marketing for meaningful digital communications that deliver an impact Apr 29-30: Marketo Marketing Nation Summit – San Francisco, CA Content Marketing Integration Without content, there wouldn’t be any search engines and yet most marketers treat content as if it were simply a tactic for SEO. This presentation from Lee Odden focuses on how to plan, produce, promote and optimize content as a marketing approach that works with or without search engines. May 2-4: Content Marketing Conference – Boston, MA The Keys to Successful B2B Content and Influencer Programs While only 11% of B2B companies were implementing ongoing influencer marketing programs in 2017, brands with mature influencer marketing programs like SAP are elevating the practice. In this presentation with Lee Odden, CEO of TopRank Marketing and Amisha Ghandi, Head of Influencer Marketing at SAP, you will learn through several examples about the strategies and best practices that make an Enterprise B2B influencer marketing program successful. Whether you would like to learn most about Millennials and influencer marketing or content integrated with influence, SEO and social media, there’s a topic for you in the schedule above.

Pin It on Pinterest