The 9 Best Free Social Media Management Tools in 2018
With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?
Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.
Not only will using a social media management tool make your life substantially easier, it doesn’t need to go through rounds of budgeting approval – because there are many robust free tools out there to help you accomplish all of your social marketing goals in 2018.
Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. These tools really are game changers for your social strategy!
And lucky for you, I’ve rounded up a list of the 9 best free social media management tools to incorporate into your 2018 strategy, starting with my personal favorite, Hootsuite!
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
- Manage 3 social profiles in one place
- Schedule 30 posts in advance
- Generate leads with social contests
The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
Unfortunately, you’ll need to upgrade to a paid plan in order to access link shortening and tracking, as well as their RSS Feed feature. Their paid plans range from $10 to $399 per month.
If Twitter is the bread and butter of your social media strategy, then TweetDeck is likely the best social management platform for you! TweetDeck will allow Twitter birds to use custom timelines, create and manage Twitter lists and searches,…