Technology Driven Audience Development for ICO & Token Generation Event Marketing
360-degree audience development and marketing strategies are mission critical to get your brand above the noise as blockchain proliferation accelerates, and the number of companies looking to launch ICO’s and Tokens grows exponentially.
Blockchain companies need customized, multifaceted programs, and the ability to execute simultaneously across all organic and paid channels in order to compete effectively for market share. We have developed a proprietary data-driven audience automation software stack for ICO and token generation event (TGE) marketing, and a team of audience architect specialists who are obsessed with developing powerful highly engaged audiences for our partners. Not just for their launch, but for the full life cycle from ICO/TGE launch to post-event to build brand awareness, platform adoption and visibility in their cryptocurrency and token markets.
The cryptocurrency space is becoming exponentially more competitive. In order to have a successful token launch, projects have to communicate their value proposition and connect to relevant audiences at scale. Having a technology partner that has the necessary tools and ability to identify, communicate and engage with token buyers significantly impacts our partner’s ability to deliver their message at the right time, right place and right method to their target market.
Launch a Successful ICO / TGE by leveraging our Audience Development and Engagement Platform
The blockchain space is in its nascent days and many of the marketing tactics deployed in other industries are not effective. The use of antiquated siloed mass marketing tactics are ineffective compared to the hub and spoke ecosystem approach developed by oneQube. For instance, when looking at any given ICO / TGE, a company cannot expect to effectively rank their keywords in a timely enough fashion to achieve the desired result. If they are not leveraging and syncing all channels simultaneously to accelerate their keyword ranking trajectory.
OneQube focuses on driving direct and measurable results for our partners. We use a combination of Organic Audience Development, Paid Social Media, Organic Community Management, Email Nurturing, Community Activation, Content and Social Amplification to drive interested parties to their website to learn more about their project and drive conversions.
Establishing trust and credibility within your community and potential users of the platform is key to a successful token generation event. Together with our clients, we put great effort into building trust with the audience. Creating a highly engaged passionate audience, and enabling our partners to harness the powerful collective network effect of that audience.
We leverage our network of thought leaders and add additional exposure through networking our partners with advisors and business development relationships to help our customers build their business, increase their visibility, reach their target token buyers and successfully convey their message.
oneQube ensures our clients build the reputation and awareness for their token to have the most successful project launch. As well as developing and executing a post-event marketing strategy to build their business and cryptocurrency markets.
Launch a Successful ICO/TGE with oneQube
Each partner collaboration starts with a 5-point situational analysis that defines where your brand is today against your objectives, target market, addressable audience and KPI objectives.
Messaging & Bounty Programs
We craft the right message that conveys the value proposition of your tokens, promotions and use cases that speak directly to your ideal audience.
Content Audience Development
Content is king and a key anchor building block in the foundation of your marketing. Our intelligent content automation and team help you reach your potential token buyers, attract, retain and engage their attention with content strategies that feed your sites SEO, social, newsletter, and forums to drive audience participants to your offering.
Social Audience Development
A highly engaged organic social audience is one of your best marketing assets. Our social audience automation builds social databases of your target audience by mining social interactions, content shared, events and trends. Enabling you to build your social footprint, identify and engage with users of your platform, and building traffic that leads to conversions.
Paid Promotion Audience
We use a holistic combination of organic and paid media (Adwords, Paid Social, Display and Email) to promote your token to the right audience and increase visibility, cutting through all the noise.
Display Campaigns Audience
Leveraging targeted audiences built via oneQube’s audience platform, we built custom display campaigns using look-alike audiences to accelerate adoption for your token.
Community Management, Reddit, Groups and Forums
Actively engaging with your global communities combined with high-level visibility is one of the keys to a successful token generation event. We work directly with our clients to identify the key forums, groups and communities that will target the ideal audience and yield results.
LET’S MAKE YOUR ICO/ TGE A SUCCESS
We are the partner that can significantly contribute to the full life cycle success of your project.
Our platform and team have a proven track record in technology and digital marketing. We carefully tailor every campaign on a case by case basis. This enables us to help our clients launch a successful token generation event in one of the most competitive and noisy markets.
“OneQube has the ability toidentity and build a token user profile that is second to none in the crypto industry – Taotao He Co-Director of Advisory at Strategic Coin
“Identifying platform users is instrumental for the growth of the network and success of the project. OneQube utilizes their proprietary technology to build the user profile and play an important role in the creation of token economy. – Becker Goldstein Co-Director of Advisory at Strategic Coin