Facebook to Reduce News Feed Noise and Business Pages Could See Big Hit

Facebook to Reduce News Feed Noise and Business Pages Could See Big Hit
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This story originally appeared on PCMag

Facebook just announced a major impending News Feed change, which is intended to improve users’ mental health, but will likely cause Page admins to see a drop in engagement.

In an effort to make the service better for people’s well-being, Facebook is changing up its News Feed ranking algorithm to start showing users more posts from family, friends and groups they are part of, and less content from businesses, brands and media organizations. This change will likely cause people to spend less time on Facebook, but make the time they do spend there “more valuable,” CEO Mark Zuckerberg wrote in a blog post.

As another consequence, Facebook Pages will likely see a decrease in “their reach, video watch time and referral traffic,” according to Facebook’s News Feed Head Adam Mosseri. Pages posting content “people generally don’t react to or comment on” will likely see the most significant drop in engagement, he wrote, adding that “pages whose posts prompt conversations between friends will see less of an effect.”

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