Daily Archives

January 11, 2018
  • 12 Key Strategies to a Successful Crowdfunding Campaign

    Projects funded via crowdfunding platforms are also wide-ranging. But not all of these projects and campaigns do well. Before you even start your crowdfunding campaign,do your research. Remember that the right platform will help you connect to your target market and potential investors. Before you create any marketing materials or post your campaign live, do the research necessary to become familiar with your target audience. When starting a crowdfunding campaign, set goals. While you're not required to reward your investors, offering something in return for their support makes for a more successful campaign. Opening up about yourself and your situation is a great way to help your campaign see more success. Feedback, although frustrating at times, is extremely important for you to make progress -- especially if you're working on a product. If you follow through on your promises, you'll not only build credibility for any future projects, you'll also avoid disappointing your investors.
  • CES Attendees Make Light of CES Blackout in Hilarious Tweets

    Oh, the irony! Beginning at 11:15 a.m. the power went out in the Central Hall and South Hall bridge meeting rooms in the Las Vegas Convention Center. While power was restored in the South Hall within minutes, it took around two hours for the Central Hall to escape the darkness. Social media analytics company Crimson Hexagon parsed Twitter data and found that, by Thursday morning, nearly 4,200 tweets had been posted about relating to the incident. According to an email I received the company, 53.8 percent of those tweets can be characterized by joy, 18.9 percent by anger and 17.8 percent by sadness. In other words, most people got a kick out of it. #CESblackout pic.twitter.com/xObxxxHvQe — Intel (@intel) January 10, 2018 Hey Siri, switch on the lights. #cesblackout pic.twitter.com/BleGC38X8b — Vinotecture (@vinotecture) January 10, 2018 Juggler making most of #lightsout at #ces pic.twitter.com/u0XeJ72yO5 — Ty Pendlebury (@typendlebury) January 10, 2018 If you are in Central Hall, please go save the Sony Aibos. #CESBLACKOUT pic.twitter.com/74JD77D59C — ISPNtweets (@ISPNtweets) January 10, 2018 Our booth looks a little bit different this year... #CESblackout #CES2018 pic.twitter.com/W7Wtjy3Pqy — Texas Instruments (@TXInstruments) January 10, 2018 Caught in the #CESBlackout? @alyssabereznak on the oral history of the #CES power outage: https://t.co/JU3RjJKUxB — The Ringer (@ringer) January 11, 2018 And when the power was restored: We have confirmation that #CES2018 is indeed lit — CES (@CES) January 10, 2018
  • Death by 280 Characters: How to Avoid Viral Social Media Blunders

    Now that social media has become the face of the company to many consumers, brands must rethink how they handle their social accounts. A combination of better training, processes and personnel can prevent unwanted social media attention. Companies must be cautious when selecting people to represent them online, but they also must tread carefully when training personnel and building the processes that guide social media communications. By focusing on these three areas, smart companies can create a social media response culture that presents the best face of the brand: 1. Establish a clear social media process. If your company wakes up to a massive blunder, know who will be responsible for approving response content. Southwest even involved its COO, adding weight to the response and making customers feel like their problems were heard. Social media skills are easier to learn than the subtleties of company culture. When brands pull together a team of young and trendy people to run their social media accounts, they fail to remember that those people will do more than craft humorous tweets -- they’ll also field all customer questions. Per eMarketer, nearly 89 percent of American companies with 100 or more employees rely on social media for marketing.
  • 8 Actionable Instagram Marketing Tips

    So when it came to finding the best Instagram strategy, I turned to social media studies. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative and useful content Posting frequency is not as important as posting consistency There isn’t a universal best time to post on Instagram Businesses cannot ignore Instagram Stories Using both hashtags and location tag drives the most engagement Videos might overtake images as the most engaging type of content User-generated content drives growth and conversions Caption length doesn’t affect engagement 1. Union Metrics’ whitepaper mentioned two important points: Your audience might not be used to seeing several posts per day from you You might not have the time to create so much content and maintain your content quality Instagram strategy takeaway: Posting more frequently is great if your audience likes to see multiple posts per day from you and if you have the resources to constantly produce high-quality posts. Which posts did better? They found that 45 percent of the brands in their study are using Instagram Stories at least once per week. When studying the Instagram accounts of the top 100 global brands in 2014, Simply Measured found that 88 percent of their posts include at least one hashtag. In the same study, Simply Measured found that posts with at least one hashtag generated an average of 13 percent more engagement while posts with a location tag received an average of 29 percent more engagement. Instagram strategy takeaway: If you want to increase your Instagram reach and engagement, use hashtags and location tag if possible. Related: What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content While it might seem that images are still the best content type on Instagram, there are some observations by News Whip that suggest videos might become the best content type soon. When News Whip studied the top 20 publishers that post the most engaging Instagram videos, they found that the average video length is 30 seconds.
  • How to Set Your Social Media Goals For 2018

    In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals, then this is the article for you. If you don’t have it already then getting Google Analytics set up is necessary. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed. This will show you just how many people have clicked on your social media posts and landed on your website. Try putting some of that effort into Instagram if your target market is also on that platform. Look at your reports and if you used Pinterest see if your stats align with this. Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you’re spending your money too. Your main goal out of all of it is: did this help my business?
  • At CES, Netflix Shows Off … Lab-Grown Bodies?

    Image credit: via PC Mag This story originally appeared on PCMag Netflix has a booth here at CES, but it's easy to miss. The signage out front? Psychasec, a Silicon Valley "company" that can download human minds into new bodies. In reality, the booth is a marketing campaign for Netflix's upcoming sci-fi series Altered Carbon. As a result, people can live forever, exchanging old bodies for new ones, even switching genders. Sound a bit bizarre? "Anything you can design, we can achieve here at Psychasec." On display are videos explaining the company's "technology" and its "cortical stack," which facilitates the mind transfer. Psychasec employees will also show you a catalog of lab-grown bodies on offer. Deep inside the booth is another lab-grown body -- this one still in its package.
  • 8 Actionable Instagram Marketing Tips

    So when it came to finding the best Instagram strategy, I turned to social media studies. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative and useful content Posting frequency is not as important as posting consistency There isn’t a universal best time to post on Instagram Businesses cannot ignore Instagram Stories Using both hashtags and location tag drives the most engagement Videos might overtake images as the most engaging type of content User-generated content drives growth and conversions Caption length doesn’t affect engagement 1. Union Metrics’ whitepaper mentioned two important points: Your audience might not be used to seeing several posts per day from you You might not have the time to create so much content and maintain your content quality Instagram strategy takeaway: Posting more frequently is great if your audience likes to see multiple posts per day from you and if you have the resources to constantly produce high-quality posts. Which posts did better? They found that 45 percent of the brands in their study are using Instagram Stories at least once per week. When studying the Instagram accounts of the top 100 global brands in 2014, Simply Measured found that 88 percent of their posts include at least one hashtag. In the same study, Simply Measured found that posts with at least one hashtag generated an average of 13 percent more engagement while posts with a location tag received an average of 29 percent more engagement. Instagram strategy takeaway: If you want to increase your Instagram reach and engagement, use hashtags and location tag if possible. Related: What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content While it might seem that images are still the best content type on Instagram, there are some observations by News Whip that suggest videos might become the best content type soon. When News Whip studied the top 20 publishers that post the most engaging Instagram videos, they found that the average video length is 30 seconds.
  • The Five Top Trends That Will Shape Influencer Marketing in 2018

    A Sizable Shift to Influencer Marketing In 2018, ad spending for brands will continue to shift from print and broadcast to digital and social media, and a considerable portion of marketing budgets will be allocated to influencers. Influencer marketing will no longer revolve around one-off campaigns; it will instead become an always-on strategy. Brands are now more aware than ever of the advantages of amplifying messages among smaller, hyper-targeted audiences; accordingly, as more budget is progressively allocated to influencer marketing, many are looking beyond follower counts and focusing on actual engagement. Micro-influencers deliver 60% higher campaign engagement rates; moreover, those campaigns are 6.7 times more efficient per engagement than those with influencers with larger followings. In fact, determining the ROI of influencer marketing campaigns has been cited by most marketers as their top challenge year after year. Such verification goes beyond validating follower count to making sure no bots are involved and to reviewing engagement metrics and actual reach. More and more brands are now entering the influencer marketing space with clear and measurable goals. Others are using promo codes and affiliate links to measure an influencer's impact on sales. Companies are already creating content for their owned channels, so why not empower their employees to share this content and generate additional reach? Employee social advocacy helps to maximize a brand's social media footprint by connecting it to new audiences.
  • The Simple Facebook Trick That a Lot of People Never Get Right

    In this video, Entrepreneur Network partner Neil Patel explains how a Facebook cover photo can help you and your business better connect with fans, friends and colleagues. It's a simple thing, but many people waste this opportunity by filling that area with whatever fits. For example, Patel often features a picture from Brazil in his cover photo slot. Because he and his business have invested a lot of time and energy into expanding there. That way, people know instantly when they come to your page what you have to offer. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Click here to become a part of this growing video network. Conversation BoldItalic Text size Small Normal Large Numbered listBulleted listQuote Add Photo Formatting Post TermsPrivacy Add Spot.IMAdd Spot.IM to your site
  • Powerful Habits, Potent Engagement, and a Double Dose of Pink

    How’s your January going? I’ve been having a great time looking at our publishing themes and brainstorming cool new topic ideas with our editorial team. This week kicked off with a discussion about habits (which are the super secret decoder rings that allow you to make all the stuff you want to make) from our Data Analyst and Motorcycle Maven, Loryn Thompson. She shared her techniques for using all of that distracting screen time wisely and in service of her goals. (And you know, sometimes, those goals include relaxing and goofing off, too.) Want people to have that reaction to your own work? Check out the post here: Attract Better Clients and Customers with the ‘Chuckle Point’ Technique. I talked about one of my favorite things on Wednesday — adding more artistry to our content. We’ll be talking lots about the “killer and poet” this year. by Loryn Thompson by Stefanie Flaxman by Sonia Simone by Sonia Simone by Kelton Reid by Brian Clark

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