$6 Billion in 2 Days: Black Friday and Cyber Monday by the Numbers
According to report published by Adobe Digital Insights, consumers spent a total of $6.79 billion on Black Friday and Cyber Monday, with Cyber Monday edging out Black Friday at $3.45 billion and $3.34 billion, respectively. Further research from Adobe showed that Black Friday in 2016 became the first day in retail history to surpass $1 billion in mobile sales.
While Adobe data is comprised of merchants of all sizes, enterprise level organizations aren’t the only ones experiecing massive surges in sales. According to data released by Shopify, at their peak merchants selling on their platform generated $555,716 in just one minute on Cyber Monday last year. In terms of averages, store owners generated 3.6 times more orders on Black Friday, while Cyber…
