It’s Worse Than Pointless to Continually Ask ‘What’s a Good Conversion Rate?’

It's Worse Than Pointless to Continually Ask 'What's a Good Conversion Rate?'
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Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business will also increase without you having to invest more money in ads.

Given the obvious financial importance of improving your conversion rate, it’s no wonder that Google searches for “conversion rate optimization” are steadily increasing. New tools for conversion rate optimization (CRO) are appearing every day. In fact, the average company spends $2000 per month on CRO tools.

The average conversion rate varies from industry to industry, with rates of 1 to 3 percent being the most common. While it’s worth knowing the average conversion rate for your niche, oftentimes marketers can become obsessed with industry benchmarks instead of striving to improve their own conversion rates. It doesn’t matter whether or not you’re achieving an arbitrary standard set by someone else. All that matters is that your business is profitable for the long-term.

Related: Want to Increase Your Traffic Conversion Rate in Just Minutes? Try These 3 Tools.

Additionally, if you’re overly concerned with industry standards, you may become satisfied with a 4 percent conversion rate because you’re beating the competition, despite the fact that some creative thinking could yield you an extraordinarily high conversion rate of 10 percent or more.

In order to improve your conversion rate, try implementing the following tips.

Change your offer.

If your conversion rate sucks, the most likely culprit is that your offer simply isn’t attractive enough to your target audience.

In ecommerce, 56 percent of consumers leave without completing their purchase due to unexpected costs appearing at checkout. To combat this problem, many marketers offer free worldwide shipping and raise their product pricing to maintain profitability. For cheaper products, the “free plus shipping” offer is becoming increasingly popular.

If you’re offering a lead magnet in exchange for an email opt-in,…

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