7 Ways to Repurpose Your Video Content

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Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. Then once you’ve finished planning, shooting and editing it has a short lifespan.

Don’t despair. You can extend the life of your video by adding some repurposing magic.

In this post, we’ll look at 7 ways to repurpose video content to give it a longer life. I’ll include tools that will help you turn your videos into new content.

1. Make an Audio Podcast

Video content is hot on social media. Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. But not everyone wants to watch.

Viewers have to dedicate their full attention to watching a video. They need to stop what they are doing to watch and listen.

Audio content is easier to consume because it only occupies one of our senses. We can listen to podcasts while doing other things. We listen in the car, when we’re doing the housework, when we are working out.

Social Media Examiner has recently turned their popular news videocast ‘The Social Media Marketing Talk Show‘ into an audio podcast.

By doing this they will reach a larger portion of their audience.

Tool: Audacity

Converting a video to an audio file is straightforward using the open source podcast editing software Audacity. Upload your video to audacity, add an intro and choose ‘mp3’ as the file format when you export your edited file. (screen grab from Audacity for Mac)

Use Audacity to repurpose your video content into an audio file for podcasting
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Use Audacity to repurpose your video content into an audio file for podcasting.

2. Turn Video Content Into a Blog Post

Video can add value to your blog posts but search engines and some of your readers still like written content. Creating a transcription or a blog post based on your video makes it accessible to readers, viewers and search spiders.

So embed your video in a blog post and transcribe the key points for readers. I publish a weekly vlog on Facebook, YouTube and my blog. I try to squeeze my key points in to just one minute. One minute is never enough time so I direct people to the blog post I write to accompany it.

By giving people who land on my blog the option to watch or read, I’m engaging more people.

Tool: Rev.com

Although I write each post from scratch you might choose to transcribe your video. Rev.com offers a low-cost transcription service.

3. Make a One-Minute Trailer for Instagram

We can upload our entire long form videos to YouTube and Facebook but other networks restrict the length.

Instagram allows just one-minute of video. Instead of trying to cram everything you want to say into 60 seconds choose a snippet…

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