influencer marketing - Mindi Rosser

There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing.

However, there is a crucial difference between these two. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say.

The good thing about this is that you can put social media to good use if you combine it with your knowledge management system or knowledge base software. There are few possibilities that open up in this department, and in this article, we are going to explore the role of social media in knowledge management.

A place to increase your brand awareness

One of the very important roles that social media plays in knowledge management is the possibility to increase your brand awareness. Your knowledge base probably includes blogs and wikis, or other types of online content, and as we have mentioned, social media is also a place where knowledge is shared. In such a scenario, you may argue how it will only work if your user base is also willing to share that content, because if only your friends and followers view your posts your influence will not expand.

Social media have the option to boost your post for a certain financial compensation. In other words, when you create something that is truly interesting and something you deem more valuable, then you can have that content promoted. This way, new people will see it and, if they share the same interests as your target audience, they can become your new users.

Keep your faithful users up to date

A knowledge base needs to be updated, the information offered needs to be recent, relevant and verified. Social media allows you to share these recent updates and…