Daily Archives

May 31, 2017
  • 6 ways to build a more productive remote content marketing team

    6 ways to build a more productive remote content marketing team. Content marketing is being impacted by this trend most. Use a good task management platform There are so many task managing apps out there that it would be hard to find a single one that works best. Invest into solid writing tools Your writing team is as effective as the tools you provide them with. I always encourage writers to use the following tools: 1. Believe it or not, but many writers would just copy some parts of content (these could be too long quotes) without realizing it’s not an advisable digital content marketing tactic. It’s very important to engage your content writing team into the marketing routine. It’s obvious that they will be much more excited at seeing their articles succeed (after doing their brainstorming, research and writing tasks) than the social media team who may see the completed content assets for the first time. There’s one reason I prefer Slack over emailing: It gives a centralized platform for your team communication but unlike a project management solution, Slack fosters a more relaxed environment which is so important for creative teams. How are you managing your remote content marketing employees?
  • Content docents: Providing the best content experience

    Content docents: Providing the best content experience. Sure, everything is beautiful, but what should I see first? Is there a specific path I should take? And remember, the best docents don’t have to use many words to speak volumes. Docent Doug Kessler Guidance: Rewrite and edit ruthlessly. Be honest. Docent Wil Reynolds Guidance: Change Google browser settings to show 10 suggestions when searching, instead of 4. Docent Jay Baer Guidance: Before you create content, write down for whom you are writing specifically. Docent Ardath Albee Guidance: Make the audience the hero of the story you’re telling. My friends, plan your next art appreciation excursion near the north coast at Content Marketing World 2017 in Cleveland.
  • 9 Instagram Mistakes Social Media Managers Should Avoid

    As our guide to getting more Instagram followers says, instead of buying an audience, you need to create a thoughtful strategy, set smart goals, share great content, and engage your audience. If all that you are posting are images of your own product or logo, your followers are going to lose interest. You could ask their thoughts on your newest product (featured in the post), or general open-ended questions. Not editing your content Editing your Instagram photos and videos can increase engagement by more than 45 percent. Ignoring your community As with most other social media platforms, Instagram is not a “set it and forget it” type of deal. Ignoring Instagram Stories Instagram Stories allow users to share multiple photos and videos in a slideshow sequence that disappears after 24 hours. If you’re looking for this kind of direct connection with your audience, you can’t afford to miss this feature. While you want to keep your content authentic, you also want to ensure you’re actually providing value to your audience and not wasting their time. Use all of the Instagram Story features—like filters, stickers, text, drawing tools, and tags—to make your content more interesting. Save time managing your Instagram presence by using Hootsuite to share Instagram video, schedule posts, and monitor your efforts.
  • The Career-Expanding Discovery Many Profitable Writers Have Made

    The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates. Nothing is worse than paying for a service that doesn’t produce results. Your clients don’t make new sales. This situation perpetuates the cycle of writers thinking that making a living off of their craft is unrealistic and businesses devaluing writers because they aren’t familiar with the power of the right words. When clients see what the right words can do, though, everything changes. 3 resources to help you take control of your writing career If you’re anything like I was, you’re looking for enjoyable, artistic writing work, but you’re also disciplined and practical. Am I open to learning new skills to attract those types of clients? Consequently, your writing income may vary at different times throughout the year and the work you love to do never quite feels sustainable. Our Certified Content Marketer training is a powerful tool that helps you learn new writing strategies and position your business for greater success.
  • 21 Experts Share Tips to Create Content Your Audience Will Love

    21 Experts Share Their Best Tips to Create Content Your Audience Will Love. 1 tip to create content their audience will love. Why should people read your article vs. someone else’s? The more personal you get with them, the more likely they are to share the article. Reach out to them and let them know you’re writing a specific article they may be interested in. Talia Wolf, GetUpLift Make it all about the audience The biggest mistake I see is creating content that is focused on you, and not the audience. This can be done in the comment section on your blog (or a blog with the same target audience), by emailing them, or through social media. Once the article goes live, I can then reach out to the sites mentioned within the article, and ask them to promote it on their end. A perfect example of this would be if you were to create an “industry stats” post on whatever market you might be. What is your best tip for creating content your audience will love?

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