For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning Instagram marketing campaign.
Marketers who are ready to launch a serious Instagram marketing campaign should treat the recommendations in this article as a checklist. Review each of the 11 points in order to ensure that your Instagram marketing campaign has the best possible chance to succeed.
1. Wait to launch the campaign until the timing is right.
As with most other marketing campaigns, timing is everything. Avoid launching a meaningful Instagram campaign until the timing is aligned with larger company plans and goals.
Apple is a great example of this. For years the company did not have an Instagram profile. A month or so before the company launched the iPhones eight and X, Apple launched a bold Instagram marketing campaign that generated hundreds of thousands of followers within hours. Try to time your launch with similar finesse in order to build the most successful campaign possible.
2. Set clear campaign goals that can be measured.
Creating predefined numeric campaign goals will give you and your social media marketing team something tangible to strive for. It will also encourage everyone to make ongoing optimizations in order to ensure that the goal is achieved or exceeded.
Marketers who do not associate an Instagram campaign with numerics will find it difficult to prioritize campaign updates or improvements. If you have a specific goal in mind, it will become easier to understand what work should be prioritized in order to produce the best results.
3. Interview members of your target audience to understand their Instagram habits.
Understanding your customer is critical to developing a good product or service, and it is just as critical to developing an outstanding Instagram marketing campaign.
During the campaign-development process, be sure to speak with members of your target audience to understand how they use Instagram. With this information, you’ll be able to confidently develop a campaign strategy that meets their expectations.
4. Test different content types to optimize the campaign.
Even with target audience interviews, it may not be clear what Instagram content format is best. A surefire way to understand what works and what doesn’t is to test various content formats and select the one that performs best.
Unlike other social media platforms,…