With 25% of internet users using ad-blockers, influencer marketing helps to get a brand’s message across to their audience. The organic nature of influencer-generated content also helps cut through the noise of the typical promotional content from brands.
It’s particularly effective in improving brand awareness, targeting new audiences, and increasing conversion rates. In fact, 58% of respondents in a 2017 survey believe that influencer marketing will be integrated into all marketing activities by 2020.
Another advantage of running an influencer marketing campaign is that it’s suitable for every industry. All it takes is to find the right influencers to work with and the right strategy to implement.
There are a plethora of ways you can run an influencer campaign for your brand. Why not take a look at this Gifographic by Grin to check out ten of the most popular influencer marketing strategies?