Self-published books are springing up all over the place. If you are an entrepreneur, having a book under your belt can boost your income exponentially. Books are to business in the millennium what business cards were to professionals 20 years ago.
In 2015, 727,000 self-published ISBN numbers were registered, meaning you run the risk of fading into the statistics unless your book is a clear masterpiece. Authoring a book reinforces your brand and position as an expert in your field. It is another element of publicity, a piece of your marketing collateral you can leverage to gain followers, readers and clients.
Books open up pipelines and partnerships and are another passive income source. But, if you do it wrong, without the guidance of experts, without impressive execution, you can wind up doing more harm than good.
I’ve assembled a list of tips to use whether you self-publish or use a publisher. One of the recommendations is to contract professional services where necessary. Tom Morkes, founder of Insurgent Publishing asserts, “Even if you are self-publishing, it’s worth your time and money to use a good editor. Books that have an editor read better.”
Follow these 10 tips to create a book that is a source of pride and opportunity.
Using a transcription service like Rev allows you to complete your rough draft in a flash. But, transcribing only begins the process of writing down the bones — thanks, Natalie Goldberg. You may speak effectively about events in your life — a fine, yet incomplete first step — but your book will be far more engaging when you add dialogue, internal thoughts and set the scenes.
2. Use an editor
Once your transcription is complete, find…